Ratio Analysis: Profitability Ratios
Profitability ratios tell us about the profitability of the company. The greater the ratio, the more profits the company generates! These ratios include:
1. Operating Margin (operating profit/net sales)
2. Gross Margin (gross profit/net sales)
3. Net Profit Margin (net profit/net sales)
4. Return On Equity (net profit/net worth of the company)
5. Return On Investment (operating profit/total assets)
6. Return On Asset (net income/total asset)
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